I’m originally from a cute little Danish town called Solvang in sunny California, but am now living in Seattle, Washington. This native of the drought is loving the endless rain and opportunity to wear layers upon layers and drink hot coffee all the time. I love design and feel truly blessed to be able to spend my days doing what I love. I think that designers have this incredible opportunity and ability to really impact the world around us and I am excited that my gifts and talents can be used in this way.
I designed this beer and its packaging to be the ultimate beer for shotgunning. The can is supposed to look like an actual shotgun shell, with the top of a shotgun shell (the 12 Gauge) on the side marking the spot where one would puncture the can. The carrier was designed to echo a shotgun shell holster in the way that the cans are held and displayed. The carrier also includes a cut out in the shape of the tool normally used to puncture the side of the can, so the customer can use the carrier to puncture the can, having everything they would need in order to shotgun. The back includes instructions on how to shotgun, so as to not limit the customer base to those who only know how and to clarify how to use the carrier. I wanted the overall design to be grungy and reminiscent of the old west, but yet have a modern feel to it so that the idea of it being a shotgun shell is more like a pun rather than appealing to a specific audience only.
I created and designed a mock publication. This publication is intended for Seattle readers and is a quarterly published magazine that highlights the local neighborhoods of Seattle and all the best places to go in those neighborhoods new and old. It is the locals guide to their big city. My intent was that each issue would focus on a different neighborhood of Seattle, showing what makes it unique and worth exploring. I wanted to magazine to not feel like a tourist’s brochure but rather a thoughtful and beautiful publication for the people who live here to further explore their own city. I wanted their to be a sort of handmade personal quality about it as well, with the hand drawn sketches and scrapbook feel as these are real neighborhoods full of eclectic people and things.
I created a mock visual merchandising conference. This is the poster that I designed to advertise this conference. Manifest strives to inform people of the importance and benefits of retail installation/visual merchandising. We want to explore new and innovative ways to implement a business’ brand in a physical space. We are the out-of-the-box thinkers, the dreamers, the limit pushers all here to spend a weekend of collaboration, spit-balling and imagination engineering. I thought that it accurately portrayed how a company’s brand should manifest itself into the physical realm as well verbally and digitally. An idea if it’s a good, strong one should be able to adapt and expand into many areas. The information on this poster all together create the design, which is how a companies core values and goals should manifest itself in the visuals of the company and the experience their customers have when interacting with the product.